Just like the car industry in its early days, mobile phones were for a long time available in any colour so long as it was black – but in 2008 the not-so-humble handset is more than keeping pace with the latest fashion colours.

Whether it’s Kylie presenting an award at The Brits last month or Heather Mills McCartney arriving at court for her recent high-profile divorce case, lime green is fast becoming THE colour for Spring 2008 – and following hot on its heels is the new lime and white Sony Ericsson K660i, available exclusively on 3.

This is a far cry from a few years ago: anyone over 25 will remember the clunky, uninspiring and downright ugly looking mobiles that were norm in the late 80s and throughout the 90s, and which came in a selection of blacks, greys and silvers.

But suddenly mobile handsets are matching the ever changing world of fashion for colour – and in some cases even beating it to the high street.

Last autumn, when everyone from Posh Spice to Halle Berry was helping to make Purple the colour of the season, 3 and Sony Ericsson launched the exclusive purple K770i Cyber-shot™ phone.

Network operator 3 even dressed up the Sugababes in exclusive Henry Holland dresses to celebrate the phone’s catwalk debut.

John Penberthy-Smith, 3’s Marketing Director, said: “For many years, mobile phones meant functions and features – but handsets are increasingly viewed as fashion accessories, and customers are looking for models in purple, lime green or whatever the next big fashion colour is likely to be”. For more press info or photos, contact Camille Simpson, Becky Lockett or Ewa Evans at 3 Monkeys Communications on 020 7440 2379 About 3
3 is a mobile media company delivering communications, entertainment and information on a single handset to people on the move. The 3 network – available across eight countries with more than 14 million customers – is the largest in the UK and across Europe.

3’s core services:

• Communications – including all forms of personal communications: voice and video calling, text, picture and video messaging, and mobile blogging
• Entertainment – including television, music audio and video, computer games, and media publishing
• Information – including wireless internet access and a range of news services

3 is a member of the HWL group of companies, which covers 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden, Norway and Lichtenstein.

3 has access to 350 networks in 171 countries/territories.

Sourse: three.co.uk

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