When it comes to searching for news, celebrity gossip, music and video on our mobile phones, one name dominates the Orange charts – Cheryl Cole.

X-Factor gossip, a new album, and strife with Ashley has rocketed the Girls Aloud star into the public consciousness, and onto our mobile phones.

According to the latest research from the Orange Digital Media Index (ODMI), Cheryl Cole is the UK’s most searched for celebrity* by customers, raking in 40% more mobile searches than her nearest rival, Miley Cyrus or Twilight star Robert Pattinson.

Furthermore, hundreds of thousands of Cheryl Cole full tracks are being downloaded each month from the Orange Music Store. “Fight For This Love” tops the music download chart, pipping Grammy-winners Lady Gaga and The Black Eyed Peas to the no.1 spot**.

Finally, Cheryl Cole’s “Fight For This Love” video also tops the video download chart, beating the trailer for blockbuster “Twilight: New Moon” and the “X Factor Final” into second and third place respectively***.

Paul Jevons, Director of Products, Portals and Services for Orange, said: “Mobile searches are a real barometer of fame and reflect the public’s fascination with celebrities when on the move. With Britain’s Got Talent on the horizon, the nation’s other sweetheart – Amanda Holden – could well challenge Cheryl for the number one spot.”

The latest ODMI findings reveal celebrity searches have increased by 800% since the previous report, with the biggest upsurge in any search term including “music”, “entertainment” and “social networking”.

The full Orange Digital Media Index will be available early next month from orange.co.uk.

– Ends -

Notes to editors

* Top 10 searched for celebrities:
1. Cheryl Cole
2. Miley Cyrus
3. Robert Pattinson
4. Emma Watson
5. Amanda Holden
6. Vanessa Hudgens
7. Taylor Lautner
8. Danielle Lloyd
9. Billie Piper
10. Lindsay Lohan

** Top 10 downloaded music tracks:
1. Cheryl Cole – Fight for this Love
2. The Black Eyed Peas – Meet Me Halfway
3. Lady GaGa – Bad Romance
4. JLS – Everybody in Love
5. Taio Cruz – Break Your Heart
6. Jason Derulo –Whatcha Say
7. David Guetta feat – Sexy Bitch – Featuring Akon
8. The Black Eyed Peas – I Gotta Feeling
9. Michael Buble – Haven’t Met You Yet
10. N-Dubz – Playing with Fire

*** Top 10 video downloads:
1. Cheryl Cole: Fight For This Love (Music clip)
2. Twilight: New Moon trailer (Film clip)
3. X Factor Final: Winner Joe sings The Climb (TV highlights clip)
4. Angry Kid: Darkside (Cartoons/animation clip)
5. Paranormal Activity trailer (Film clip)
6. South Park: Cartman v Bart Simpson (Cartoons/animation clip)
7. Taio Cruz: Break Your Heart (Music clip)
8. X Factor Final: Joe sings Don’t Stop Believing (TV highlights clip)
9. South Park: Spook-tacular – Chef sings Thriller (Cartoons/animation clip)
10. Angry Kid: Queen's Speech (Cartoons/animation clip)

About The Orange Digital Media Index
The Orange Digital Media Index provides insight into the behaviour of consumers in the digital world by utilising statistics from Orange’s 16.5 million active customers in the UK. The report looks at usage patterns across Orange’s entertainment and communications services to show how consumer habits are changing.

About Orange UK
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 131.8 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. At the end of December 2009, Orange had more than 17.4 million customers in the UK – 16.5 million active mobile customers and approximately 900,000 fixed line internet customers.

Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

For more information please call the Orange Press Office 0870 3731500, or visit our site.

See details on orange.co.uk

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